TY  - BOOK
AU  - Burns,Alvin,(ed)
TI  - Reading and Cases in Marketing Management
SN  - 0256031614
U1  - 658.802 19
PY  - 1987///
CY  - Homewood
PB  - IRWIN
KW  - Management
KW  - Spines
KW  - Marketing
N1  - mkt
N2  - Business
ER  -