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101.
Global Marketing : perspectives and cases / Salah S Hassan, Roger D Blackwell by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Fort worth : The Dryden Press, 1994
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.848 H353g.
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102.
Global marketing / Michael Czinkota, IIkka A Ronkainen by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Fort Worth : The Dryden Press, 1996
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.848 C998g.
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103.
Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, with Donata Vianelli. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2013
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.84 A4541g 2013.
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104.
Global marketing management : cases and readings / edited by Robert D. Buzzell, Quelch, Christopher A. Bartlett by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Readings, Mass. : Addison-Wesley Publishing Company, 1995
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (9)Location, call number: General Stacks 658.848 G562, ...
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105.
Global marketing management / Warren J. Keegan by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Prentice-Hall of India Private Limited, 1995
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (2)Location, call number: General Stacks 658.8 K26g, ...
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106.
Global marketing management / Massaki Kotabe, Kristiaan Helsen by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : John Wiley and Sons, Inc., 1998
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.848 K87g.
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107.
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston, Mass : Houghton Miffling Company, 2001
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (25)Location, call number: General Stacks 658.8480684 J432g, ...
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108.
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson. by
Edition: 4th ed., Completely updated and expanded ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : Houghton Mifflin, 2007
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8 L6641g 2007.
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109.
The Guru Guide to Marketing : a concise guide to the best ideas from today's top marketers / Joseph H Boyett, Jimmie T Boyett by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Hoboken : John Wiley and Sons, 2003
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 B791g.
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110.
Handbook of international direct marketing / edited by John Dillon by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: London : McGraw-Hill Book Company Ltd., 1976
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.848 H236.
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111.
The Handbook of International Market Research Techniques / Robin J (editor) Birn by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Kogan Page India Private Limited, 2003
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.83 H236.
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112.
The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas. by
Edition: 2nd Edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chichester, West Sussex : Wiley, 2014
Online access:
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113.
The handbook of mobile market research : tools and techniques for market researchers / Ray Poynter, Navin Williams, Sue York. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chichester, West Sussex, United Kingdom : John Wiley and Sons, Ltd., 2014
Online access:
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114.
Handbook of Relationship marketing / Jagdish N Sheth, Atul (editors) Parvatiyar by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Resoponse Books, 2000
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658 H236.
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115.
Handbook of strategic account management : a comprehensive resource / Diana Woodburn and Kevin Wilson. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher number:
  • EB00063785 Recorded Books
Publisher: Chichester, West Sussex : Wiley, 2014
Online access:
Availability: No items available.
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116.
Hello, my name is awesome : how to create brand names that stick / Alexandra Watkins. by
Edition: Second Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oakland: Berrett-Koehler Publishers, Inc, 2019
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.827 W334h.
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117.
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The hidden psychology of social networks : how brands create authentic engagement by understanding what motivates us / Joe Federer. by
Edition: 1 Edition.
Material type: Text Text; Literary form: Not fiction
Publication details: New York: Mcgraw-Hill,Inc., 2020
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 302.3 F292h.
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118.
How to market computers and information technology / Hamish E. Macarthur, Merlin Stone by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: London : Macmillan, 1994
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 302.35 M116h.
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119.
How to Write a Marketing Plan / John Westwood by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Kogan Page India Pvt.Ltd., 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.802 W538h.
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120.
Indian marketing : the case studies / M L Bhasin by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Anmol Publications, 1991
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.800954 B575i 1991.
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121.
Industrial marketing management : text and cases / Robert W Haas by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : PWS-Kent Publishing Company, 1986
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 H112i.
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122.
No cover image available
Selling successfully / Making presentations; Manage your time / Robert Heller ; Tim Hindle. by Series: Essential life and work skills
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: London : Dorling Kindersley, 2008
Other title:
  • The winner's manual.
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.85 H476s 2008.
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123.
Instructor's manual to accompany Stanton\Etzel\Walker : Fundamentals of marketing / William J. Staton, Michael J. Etzel, Bruce J. Walker by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : McGraw-Hill Companies, Inc., 1994
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 S792fi.
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124.
Instructor's Manual to accompany Strategic Marketing / David W. Cravens by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : McGraw Hill, 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.802 C898s.
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125.
International and global marketing : concepts and cases / Taylor W. Meloan, John L. Graham by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : Irwin\McGraw-Hill, 1997
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.848 M528i.
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