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26.
Basic Marketing Research : a decision-making approach / Naresh K Malhotra, Mark Peterson by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Jersey : Upper Saddle River, 2006
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (2)Location, call number: Book CD/DVD Shelf 658.83 M240b, ...
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27.
Basic marketing Research / Gilbert A Churchill by
Edition: 3rd.ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Fort worth : The Dryden Press, 1995
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (5)Location, call number: General Stacks 658.83 C563m, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.83 C563m.
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28.
Behavioral marketing : delivering personalized experiences at scale / Dave Walters ; foreword by Bill Nussey. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, NJ : Wiley, 2015
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29.
Best ever directory of special events. by
Edition: 5th ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Sioux City, Iowa : Stevenson, Inc., 2010
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30.
Big ideas for small businesses : a desktop guide for entrepreneurs / Norton Paley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Vinod Vasishta for Viva books private Limited, c 2011
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.8 P158b 2011.
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31.
Bottom-up marketing / AI Ries, Jack Trout by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : McGraw-Hill Book Company, 1989
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 R559b.
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32.
Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2011
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.827 H1494b 2011.
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33.
The Brand marketing book : crating, managing, and extending the value of your brand / Joe Marconi by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Illinois : NTC business books, 2001
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.827 M321t.
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34.
Brand Sense : how to build powerful brands through touch, taste, smell, sight and sound / Martin Lindstrom by
Edition: 1st South Asian Edition
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Kogan Page India, 2005
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.827 L752b.
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35.
Branded entertainment in Korea / Hyunsun Yoon. by Series: Routledge critical advertising studies
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Routledge, 2020
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: Window on Korea 338.47790095195 Y59b.
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36.
Branding for the public sector : creating, building and managing brands people will value / Dr. Paul Temporal. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chichester, West Sussex : Wiley, 2015
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37.
Business analytics for Sales and Marketing Managers : How to Compete in the Information Age / Gert H.N. Laursen. by Series: Wiley and SAS business series ; 41.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken, N.Y. : John Wiley & Sons, [2011], ©2011
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38.
Business Marketing Management : a strategic view of industrial and organizationall markets / Michael D Hutt, Thomas W Speh by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Fort Worth : Harcourt College Publsihers, 2001
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.84 H982b.
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39.
Business models for the social mobile cloud [electronic resource] : transform your business using social media, mobile Internet, and cloud computing / Ted Shelton. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher number:
  • EB00063748 Recorded Books
Publication details: Hoboken, N.J. : John Wiley & Sons, c2013
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40.
Business Research : a practical guide for undergraduate and postgraduate students / Jill Collis, Roger Hussey by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Palgrave Macmillan, 2003
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.0072 C699b.
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41.
Business Research Methods / Alan Bryman, Emma Bell by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Oxford : xford University Press, 2003
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.0072 B915b.
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42.
Business-to-Business Market Research / Martin P Block, Tamara S Block by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Australia : Thomson, 2005
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (2)Location, call number: General Stacks 658.83 B651b, ...
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43.
Business transformation : a roadmap for maximizing organizational insights / Aiman Zeid. by Series: Wiley and SAS business series
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2014]
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44.
Case studies in sport marketing / Brenda G. Pitts, editor. by Series: Sport management library
Edition: 2nd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Morgantown, WV : Fitness Information Technology, Inc., c1998
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 796.0698 P6921c.
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45.
Cases in global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston, Mass : Houghton Mifflin Company, 2001
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (25)Location, call number: General Stacks 658.8480722 J43g, ...
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47.
Cases in Strategic Marketing / David Rosenthal, Lew G Brown by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Upper Saddle River, NJ : Prentice Hall, 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 R795c.
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48.
Celebrating your nonprofit's milestones : 81 great ideas for planning and celebrating milestone events. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Sioux City, Iowa : Stevenson, Inc., ©2010
Other title:
  • 81 great ideas for planning and celebrating milestone events
  • Eighty one great ideas for planning and celebrating milestone events
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49.
China catalyst : powering global growth by reaching the fastest growing consumer markets in the world / Dave M. Holloman. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2013]
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