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1.
Behavioral marketing : delivering personalized experiences at scale / Dave Walters ; foreword by Bill Nussey. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, NJ : Wiley, 2015
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Availability: No items available.
2.
Business analytics for Sales and Marketing Managers : How to Compete in the Information Age / Gert H.N. Laursen. by Series: Wiley and SAS business series ; 41.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken, N.Y. : John Wiley & Sons, [2011], ©2011
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Availability: No items available.
3.
Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé. by
Edition: Updated and rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Allworth Press, c2009
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8/27 G574e 2009.
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