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1.
Becoming a category of one : how extraordinary companies transcend commodity and defy comparison / Joe Calloway. by
Edition: 2nd ed., rev. and updated.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, ©2009
Online access:
Availability: No items available.
2.
Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2011
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.827 H1494b 2011.
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3.
Brand society : how brands transform management and lifestyle / Martin Kornberger. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge ; New York : Cambridge University Press, 2010
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.827 K845b 2010.
4.
Fashion Brands : branding style from Armani to Zara / Mark Tungate by
Edition: First South Asian Edition
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: London : Kogan Page, 2006
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 687.0688 T926f.
5.
Fire phenomena and the earth system : an interdisciplinary guide to fire science / edited by Claire M. Belcher. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Chicester : Wiley-Blackwell, 2013
Online access:
Availability: No items available.
6.
Growing : Kim Bo Kyung Mini Album Vol. 2 / Sony Music.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Korea : Sony Music Entertainment. 2011
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not for loan (1).
7.
Hello, my name is awesome : how to create brand names that stick / Alexandra Watkins. by
Edition: Second Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oakland: Berrett-Koehler Publishers, Inc, 2019
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.827 W334h.
8.
The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2012
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.8343 K17n 2012.
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9.
Origination : the geographies of brands and branding / Andy Pike. by Series: RGS-IBG book series
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chichester, West Sussex, UK : Wiley Blackwell, 2015
Online access:
Availability: No items available.
10.
Retail Marketing and Branding : a Definitive Guide to Maximizing ROI. by
Edition: 2nd ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken : Wiley, 2012
Online access:
Availability: No items available.
11.
Strategic Brand Management : building, measuring and managing brand equity / Kevin Lane Keller by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Delhi : Pearson Education, 2003
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (2)Location, call number: General Stacks 658.4012 K29s, ...
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12.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2013
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.827 K2919s 2013.
Lists:
13.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2015
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.827 K2919b 2015.
Lists:
14.
Superbrands Bangladesh: n insight into some of Bangladesh's strongest brands. by
Material type: Text Text; Format: print
Publication details: Dhaka: Bangla Superbrands Ltd., c2010-
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.827095492 S959 2010.
15.
Understanding Consumers : building powerful brands using consumer research / M. G Parameswaran by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2003
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.834 P222u.
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