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	1.	Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk by Schiffman, Leon G Kanuk, Leslie Lazar Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Englewood Cliffs, NJ : Prentice-Hall, 1991 Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8342 S332c. Request article
	2.	Consumers / Eric Arnould, Linda Price, George Zinkhan by Arnould, Eric Price, Linda Zinkhan, George Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Boston : McGraw-Hill, 2002 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8342 A752c. Place hold Request article
	3.	Japanese Consumer Behavior : from worker bees to wary shoppers / John McCreery by McCreery, John Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Richmond : Curzon, 2000 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.83430952 M479j. Place hold Request article
	4.	Marketing Research : an applied orientation / Naresh K Malhotra by Malhotra, Naresh K Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New Delhi : Prentice-Hall of India Private Limited, 2004 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (7)Location, call number: Book Cart 658.83 M249m, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.83 M249m. Lists: Human resource Management, Management, Marketing. Place hold Request article
	5.	Microeconomics and behavior / Robert H. Frank by Frank, Robert H Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New York : McGraw-Hill Inc., 1991 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 338.5 F828m. Place hold Request article
	6.	No cover image available Rural Marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan by Velayudhan, Sanal Kumar Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New Delhi : Response Books, 2002 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8700954091734 V434r. Lists: Marketing. Place hold Request article
	7.	Understanding Consumers : building powerful brands using consumer research / M. G Parameswaran by Parameswaran, M. G Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2003 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.834 P222u. Place hold Request article

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