The financial services marketing handbook : tactics and techniques that produce results / Evelyn Ehrlich and Duke Fanelli.
Material type: TextSeries: Bloomberg financial seriesPublication details: Hoboken, N.J. : Bloomberg Press, ©2012.Edition: 2nd edDescription: 1 online resourceContent type:- text
- computer
- online resource
- 1118222407
- 9781118222409
- 9781118236369
- 111823636X
- 9781118531716
- 111853171X
- Financial services industry -- United States -- Marketing
- Financial planners -- Marketing
- Customer relations
- Financial services industry -- Computer network resources
- Customer relations
- Financial planners -- Marketing
- Financial services industry -- Computer network resources
- Financial services industry -- Marketing
- United States
- 332.1068/8 23
- HG181 .E38 2012
- BUS050020
Print version record.
Series data from the jacket.
Includes bibliographical references and index.
Marketing