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1.
Cases in marketing management and strategy : an Asia-Pacific perspective / John A. Quelch, Siew Meng Leong, Swee Hoon Ang, Chin Tiong Tan by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Prentice Hall, 1996
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8009 Q3c.
2.
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston, Mass : Houghton Miffling Company, 2001
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (25)Location, call number: General Stacks 658.8480684 J432g, ...
3.
How to Write a Marketing Plan / John Westwood by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Kogan Page India Pvt.Ltd., 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.802 W538h.
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4.
The Market place : a strategic marketing simulation / Ernest R. Cadotte by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Homewood, IL : IRWIN, 1990
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.802 C125m.
5.
Marketing : planning and control / M Saeed, K Ghose by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Anmol Publications, 1990
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.802 S127m.
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6.
Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Jersey : Prentice-Hall, 1979
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 A141b.
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