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1.
Basic Marketing Research : a decision-making approach / Naresh K Malhotra, Mark Peterson by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Jersey : Upper Saddle River, 2006
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (2)Location, call number: Book CD/DVD Shelf 658.83 M240b, ...
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2.
Business analytics for Sales and Marketing Managers : How to Compete in the Information Age / Gert H.N. Laursen. by Series: Wiley and SAS business series ; 41.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken, N.Y. : John Wiley & Sons, [2011], ©2011
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3.
Business-to-Business Market Research / Martin P Block, Tamara S Block by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Australia : Thomson, 2005
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (2)Location, call number: General Stacks 658.83 B651b, ...
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4.
Business transformation : a roadmap for maximizing organizational insights / Aiman Zeid. by Series: Wiley and SAS business series
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2014]
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5.
Contemporary marketing research / Carl McDaniel, Roger Gates by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : West Publishing Company, 1996
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.83 M134c.
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6.
Creating new markets in the digital economy : value and worth / Irene C.L. Ng. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Cambridge University Press, [2014]
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.872 N5761c 2014.
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7.
The digital marketer : ten new skills you must learn to stay relevant and customer-centric / Larry Weber, Lisa Leslie Henderson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2014]
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.872 W3731d 2014.
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8.
The Essence of Marketing Research / Peter M Chisnall by Series: Essence of Management Series
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Prentice-Hall of India Private Limited, 1991
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.84 C542e.
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10.
Ethnography for Marketers : a guide to consumer immersion / Hy Mariampolski
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Thousand Oaks : Sage Publications, 2006
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.834 M333e.
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11.
The Handbook of International Market Research Techniques / Robin J (editor) Birn by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Kogan Page India Private Limited, 2003
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.83 H236.
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12.
The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas. by
Edition: 2nd Edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chichester, West Sussex : Wiley, 2014
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13.
The handbook of mobile market research : tools and techniques for market researchers / Ray Poynter, Navin Williams, Sue York. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chichester, West Sussex, United Kingdom : John Wiley and Sons, Ltd., 2014
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14.
Hello, my name is awesome : how to create brand names that stick / Alexandra Watkins. by
Edition: Second Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oakland: Berrett-Koehler Publishers, Inc, 2019
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.827 W334h.
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15.
How to Write a Marketing Plan / John Westwood by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Kogan Page India Pvt.Ltd., 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.802 W538h.
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16.
Marketing Channel Management : a customer-centric approach / Pingali Venugopal by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Sage Publications, 2001
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.84 V471m.
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17.
Marketing Research / Donals R Cooper, Pamela S Schindler by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : McGraw-Hill\Irwin, 2006
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.83 C777m.
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18.
Marketing Research : an applied orientation / Naresh K Malhotra by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Prentice-Hall of India Private Limited, 2004
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (7)Location, call number: Book Cart 658.83 M249m, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.83 M249m.
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19.
Marketing Research : an applied orientation / Naresh K Malhotra by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Singapore : Pearson education, 2004
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.83 M236m.
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20.
Marketing Research / David A Aaker, V Kumar, Georgs S Day by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : John Wiley and Sons,Inc, 2002
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.83 A111m.
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21.
Marketing Research : an applied orientation / Naresh K. Malhotra by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: India6BPearson Education Asia, 1999
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.83 M249m.
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22.
Marketing research : measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Prentice Hall of India Pvt. Ltd., 1993
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (4)Location, call number: General Stacks 658.83 T918m, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.83 T918m.
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23.
Marketing research / David J. Luck, Ronald S. Rubin by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Prentice Hall of India Private Limited, 1998
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (4)Location, call number: General Stacks 658.83 L941m, ...
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25.
Marketing research / Donald R. Cooper, Pamela S. Schindler. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : McGraw-Hill/Irwin, c2006
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8/3 C778m 2006.
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