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Globalisation and the middle classes in India : the social and cultural impact of neoliberal reforms / Ruchira Ganguly-Scrase and Timothy J. Scrase.

By: Contributor(s): Material type: TextTextSeries: Publication details: London ; New York : Routledge, 2009.Description: xii, 194 p. : ill. ; 23 cmISBN:
  • 9780415441162 (hardback : alk. paper)
  • 0415441161 (hardback : alk. paper)
Other title:
  • Globalization and the middle classes in India
Subject(s): DDC classification:
  • 305.550954 22
Contents:
Globalisation, structural adjustment and the middle classes in India -- Victims of consumerism : consumption and household survival -- Gender, empowerment and liberalisation -- Discourses of global efficiency and the dynamics of new workplace culture -- Culture of power : the hegemony of English in a globalising India -- Globalised media : television and its impact on middle-class morals, culture and identity -- Conclusion : Indian middle-class lives in the era of neoliberal globalisation.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Library, Independent University, Bangladesh (IUB) Available at Centre for Social Science Research 305.550954 G1971g 2009 (Browse shelf(Opens below)) 01 Not For Loan 022886
Total holds: 0

Includes bibliographical references (p. [179]-190) and index.

Globalisation, structural adjustment and the middle classes in India -- Victims of consumerism : consumption and household survival -- Gender, empowerment and liberalisation -- Discourses of global efficiency and the dynamics of new workplace culture -- Culture of power : the hegemony of English in a globalising India -- Globalised media : television and its impact on middle-class morals, culture and identity -- Conclusion : Indian middle-class lives in the era of neoliberal globalisation.