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Consumer Behavior / Leon G. Schiffman, Leslie Lazar Kanuk by
Edition: 9th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: Upper Saddle River : Pearson Education, 2007
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8342 S333c.
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Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé. by
Edition: Updated and rev. ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: New York : Allworth Press, c2009
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8/27 G574e 2009.
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Incentives : motivation and the economics of information / Donald E. Campbell by
Edition: 1st ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: New York : Cambridge University Press, 1997
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 331.2164 C187i.
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