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1.
The age of influence : the power of influencers to elevate your brand / Neal Schaffer. by
Material type: Text Text; Format: print ; Literary form:
Publication details: USA: HarperCollins Leadership, 2020
Other title:
  • Power of influencers to elevate your brand
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.872 S2911a.
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2.
Analytics and dynamic customer strategy : big profits from big data / John F. (Jeff) Tanner, Jr. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, N.J. : Wiley, 2014
Online access:
Availability: No items available.
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3.
Behavioral marketing : delivering personalized experiences at scale / Dave Walters ; foreword by Bill Nussey. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, NJ : Wiley, 2015
Online access:
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4.
Brand society : how brands transform management and lifestyle / Martin Kornberger. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge ; New York : Cambridge University Press, 2010
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.827 K845b 2010.
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5.
Branding for the public sector : creating, building and managing brands people will value / Dr. Paul Temporal. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chichester, West Sussex : Wiley, 2015
Online access:
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6.
Bridging organization design and performance : 5 ways to activate a global operating model / Gregory Kesler, Amy Kates. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher number:
  • EB00629460 Recorded Books
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2016]
Online access:
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7.
Demand-driven forecasting : a structured approach to forecasting / Charles W. Chase, Jr. by Series: Wiley and SAS business series
Edition: Second edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Online access:
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8.
Fanocracy : turning fans into customers and customers into fans / David Meerman Scott and Reiko Scott ; foreword by Tony Robbins. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Canada: Penguin , 2020
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.812 S4251f.
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9.
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The hidden psychology of social networks : how brands create authentic engagement by understanding what motivates us / Joe Federer. by
Edition: 1 Edition.
Material type: Text Text; Literary form: Not fiction
Publication details: New York: Mcgraw-Hill,Inc., 2020
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 302.3 F292h.
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10.
Ibuprofen : discovery, development and therapeutics / edited by Kim D Rainsford. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chichester, West Sussex ; Hoboken, NJ : John Wiley and Sons, Inc., 2015
Online access:
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11.
Islamic branding and marketing : creating a global Islamic business / Paul Temporal. by Series: Wiley trading | Wiley trading
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Singapore : John Wiley & Sons (Asia), ©2011
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12.
The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Chichester, West Sussex, U.K : Wiley, 2011
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13.
The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2012
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.8343 K17n 2012.
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14.
Origination : the geographies of brands and branding / Andy Pike. by Series: RGS-IBG book series
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chichester, West Sussex, UK : Wiley Blackwell, 2015
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15.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle, N.J. : Pearson, c2014
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.8 K87p 2014.
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16.
Retail Marketing and Branding : a Definitive Guide to Maximizing ROI. by
Edition: 2nd ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken : Wiley, 2012
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17.
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Superbrands Bangladesh: n insight into some of Bangladesh's strongest brands. by
Material type: Text Text; Format: print
Publication details: Dhaka: Bangla Superbrands Ltd., c2010-
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.827095492 S959 2010.
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18.
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