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1.
Strategic Advertising Campaigns / Don E Schultz, Beth E Barnes by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Lincolnwood(Chicago) : NTC Business Books, 1995
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.113 S387s.
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2.
Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Illinois : NTC Business Books, 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 302.6 S387s.
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