Advertising management / Rajeev Batra, John G. Myers, David A. Aaker
Material type: TextPublication details: New Delhi : Prentice-Hall of India Private Limited, 1996.Edition: 5th edDescription: xiii, 754 p. : ill. ; 23.5 cmISBN:- 8120312198 :
- 659.1 19
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Library, Independent University, Bangladesh (IUB) General Stacks | 659.1 B334a (Browse shelf(Opens below)) | 1 | Available | 006220 |
Includes index
Business
1997-11-24
General Management