Startup CEO : a field guide to scaling up your business / Matt Blumberg with Hanny Hindi.
Material type: TextSeries: Startup revolution seriesPublication details: Hoboken, N.J. : Wiley, 2013.Description: 1 online resource (xxiv, 374 pages)Content type:- text
- computer
- online resource
- 9781118683279
- 1118683277
- 9781118683194
- 1118683196
- 658.4092 23
- HD62.5 .B58 2013eb
Includes bibliographical references and index.
pt. 1. Storytelling -- pt. 2. Building the company's human capital -- pt. 3. Execution -- pt. 4. Building and leading a board of directors -- pt. 5. Managing yourself so you can manage others.
A definitive book for any CEO-first time or otherwise-of a high-growth company While big company CEOs are usually groomed for the job for years, startup CEOs aren't-and they're often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce-because ""you're only a first time CEO once."" Now, more than a decade later, he's written Startup CEO. As the fif.
Marketing