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1.
Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : Irwin\McGraw-Hill, 1998
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (2)Location, call number: General Stacks 658.8 B789m, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8 B789m. Not available: Library, Independent University, Bangladesh (IUB): Withdrawn (5).
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2.
Marketing Research:text and cases / Harper W Boyd, Ralph Westfall, Stanley Stasch by
Edition: 7th.ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Delhi : Richard D.Irwin, Inc, 1999
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (8)Location, call number: General Stacks 658.83 791m, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.83 791m. Not available: Library, Independent University, Bangladesh (IUB): Checked out (1).
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