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Hallyu 2.0 : the Korean wave in the age of social media / edited by Sangjoon Lee and Abe Mark Nornes.

Contributor(s): Material type: TextTextSeries: Perspectives on contemporary KoreaPublisher: Ann Arbor : University of Michigan Press, c2015Description: 268 p. ; 23 cmISBN:
  • 9780472072521 (hardback)
  • 9780472052523 (paperback)
Subject(s): DDC classification:
  • 23 302.231 H1741
Summary: "Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu's impact on Korea's national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu's propagation. Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon"-- Provided by publisher.
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Holdings
Item type Current library Collection Call number Vol info Copy number Status Date due Barcode Item holds
Books Books Library, Independent University, Bangladesh (IUB) Window on Korea Non-fiction 302.231 H1741 (Browse shelf(Opens below)) 2015 01 Available WOK000850
Total holds: 0

Includes bibliographical references and index.

"Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu's impact on Korea's national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu's propagation. Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon"-- Provided by publisher.