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	1.	Marketing Communications : an integrated approach / P R Smith, Jonathan Taylor by Smith, P R Taylor, Jonathan Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New Delhi : Kogan Page India Private Limited, 2003 Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.8 S657m. Lists: Marketing. Request article
	2.	Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook. by Smith, P. R. (Paul Russell), 1957- Zook, Ze Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Philadelphia, PA : Kogan Page, 2011 Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.802 S656m 2011. Lists: Marketing. Request article

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