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1.
The 22 immutable laws of marketing : violate them at your own risk / Al Ries and Jack Trout. by
Edition: 1st edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York, NY : HarperBusiness, c1993
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8 R559t 1993.
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2.
Bottom-up marketing / AI Ries, Jack Trout by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : McGraw-Hill Book Company, 1989
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 R559b.
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