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1.
The 6 Disciplines of Customer Experience : Outside in : the power of putting customers at the center of your business / Harley Manning, Kerry Bodine, Forrester Research. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai : Jaico Publishing House., 2019
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.812 M2811s 2012.
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2.
Analytics and dynamic customer strategy : big profits from big data / John F. (Jeff) Tanner, Jr. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, N.J. : Wiley, 2014
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3.
Auditing social media : a governance and risk guide / Peter R. Scott, J. Mike Jacka. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, ©2011
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4.
Behavioral marketing : delivering personalized experiences at scale / Dave Walters ; foreword by Bill Nussey. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, NJ : Wiley, 2015
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5.
Beyond the familiar : long-term growth through customer focus and innovation / by Patrick Barwise and Seán Meehan. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: San Francisco, Calif. : Jossey-Bass, 2011
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6.
Chief customer officer 2.0 : how to build your customer-driven growth engine / Jeanne Bliss. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2015]
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7.
Complaint Management : the heart of CRM / Bernd Stauss, Wolfgang Seidel by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Australia : Thomson, 2004
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.812 S798c.
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8.
Customer relationship management essentials / John W. Gosney, Thomas P. Boehm. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Roseville, Calif. : Prima Tech, c2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.812 G6767c 2000.
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9.
The experience : the 5 principles of Disney service and relationship excellence / Bruce Loeffler and Brian T. Church. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2015]Copyright date: ©2015
Other title:
  • Five principles of Disney service and relationship excellence
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10.
Fanatical prospecting : the ultimate guide for starting sales conversations and filling the pipeline by leveraging social selling, telephone, email, and cold calling / Jeb Blount. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2015]
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11.
Fanocracy : turning fans into customers and customers into fans / David Meerman Scott and Reiko Scott ; foreword by Tony Robbins. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Canada: Penguin , 2020
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.812 S4251f.
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12.
The financial services marketing handbook : tactics and techniques that produce results / Evelyn Ehrlich and Duke Fanelli. by Series: Bloomberg financial series
Edition: 2nd ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Bloomberg Press, ©2012
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13.
Handbook of strategic account management : a comprehensive resource / Diana Woodburn and Kevin Wilson. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher number:
  • EB00063785 Recorded Books
Publisher: Chichester, West Sussex : Wiley, 2014
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14.
Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage / Daina Middleton. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher number:
  • EB00063651 Recorded Books
Publication details: Hoboken, N.J. : Wiley, ©2013
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15.
Service design for business : a practical guide to optimizing the customer experience / Ben Reason, Lavrans Løvlie, Melvin Brand Flu. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2016]
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16.
Statistical methods in customer relationship management / V. Kumar, J. Andrew Petersen. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Chichester, West Sussex, United Kingdom : Wiley, 2012
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