Strategic Advertising Campaigns / Don E Schultz, Beth E Barnes by
Edition: 4th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: Lincolnwood(Chicago) : NTC Business Books, 1995
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.113 S387s.