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1.
Services Marketing : integrating customer Focus Across the firm / Valarie A Zeithaml, Mary Jo Bitner by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : McGraw Hill\Irwin, 2003
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (4)Location, call number: General Stacks 658.8 Z48s, ... Not available: Library, Independent University, Bangladesh (IUB): Withdrawn (1).
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2.
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Services Marketing / Valarie A. Zeithaml by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : McGraw-Hill, 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 Z48s.
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3.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 6th ed.
Material type: Computer file Computer file; Format: electronic
Publication details: New York : McGraw-Hill Irwin, c2013
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8 Z48s 2013.
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