Strategic management : planning for domestic & global competition / John A. Pearce II, Richard B. Robinson, Jr.
Material type: Computer fileSeries: Strategic managementPublication details: New York : McGraw-Hill/Irwin, c2013.Edition: 13th edDescription: xxi, 434 p. : ill. ; 26 cmISBN:- 9780078029295 (hbk. : alk. paper)
- 658.4012 23
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Books | Library, Independent University, Bangladesh (IUB) Reserve Shelf | Reference | 658.4012 P359s 2013 (Browse shelf(Opens below)) | 01 | Available | 020164 |
Includes bibliographical references and index.
Includes various pages of cases in back of book.
Overview of strategic management -- Strategic management -- Strategy formulation -- Company mission -- Corporate social responsibility and business ethics -- The external environment -- The global environment -- Internal analysis -- Long-term objectives and strategies -- Business strategy -- Multibusiness strategy -- Strategy implementation, control, and innovation -- Implementation -- Organizational structure -- Leadership and culture -- Strategic control -- Innovation and entrepreneurship -- Cases -- Guide to strategic management case analysis -- Glossary G-1 -- Photo credits P-1 -- Name index I-1 -- Subject index I-9 -- Case study index I-19.