000 00709nam a2200241 a 4500
001 00000672
008 110328s1980 nyua g 000 0 eng d
020 _a0070406936
040 _aBD-DhIUB
_cBD-DhIUB
082 0 4 _a658.8
_219
100 1 _aMason, Ralph E
245 0 0 _aMarketing :
_bpractices and principles /
_cRalph E Mason, Patricia Mink Rath, Herbert L Ross
250 _a3rd ed.
260 _aNew York :
_bMcGraw-Hill Book Company,
_c1980.
300 _avii, 424 p. :
_bill. ;
_c24.4 cm.
520 0 _aBusiness
556 _a1994-02-12
650 1 7 _aMarketing
_2Spines
700 1 _aRath, Patricia Mink
700 1 _aRoss, Herbert L
999 _c10541
_d10541
526 _bmkt