000 00776nam a2200241 a 4500
001 00003093
008 110328s1993 a g 000 0 eng d
020 _a0201563819 :
_cTk.960.00
040 _aBD-DhIUB
_cBD-DhIUB
082 0 4 _a658.575
_219
100 1 _aCooper, Robert G.
245 0 0 _aWinning at new products :
_baccelerating the process from idea to launch /
_cRobert G. Cooper
250 _a2nd ed.
260 _aReading, Mass. :
_bAddison-Wesley Publishing Company,
_c1993.
300 _axiii, 358 p. :
_bill. ;
_c23.5 cm.
504 _aBibliography : p. 341-351
520 0 _aBusiness
556 _a1997-04-10
650 1 7 _aProducts
_2Spines
650 1 7 _aNew Products
_2Spines
650 1 7 _aProduction planning
_2Spines
999 _c11303
_d11303