000 00706nam a2200229 a 4500
001 00003302
008 110328s1997 ii a g 000 0 eng d
020 _a8120311787 :
_cTk.440.00
040 _aBD-DhIUB
_cBD-DhIUB
082 0 4 _a658.8
_219
100 1 _aKotler, Philip
245 0 0 _aMarketing management :
_banalysis, planning, implementation, and control /
_cPhilip Kotler
250 _a9th ed.
260 _aNew Delhi :
_bPrentice-Hall of India Private Limited,
_c1997.
300 _axxxvii, 790+48 p. :
_bill. ;
_c25.5 cm.
520 0 _aBusiness
556 _a1997-07-09
650 1 7 _aMarketing
_2Spines
650 2 7 _aManagement
_2Spines
999 _c11512
_d11512
526 _bmkt