| 000 | 00827nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 00003368 | ||
| 008 | 110328s1993 ilua g 000 0 eng d | ||
| 020 | _a025610509X | ||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 4 |
_a658.8 _219 |
| 100 | 1 | _aMcCarthy, E. Jerome | |
| 245 | 0 | 0 |
_aBasic marketing : _ba global-management approach / _cE. Jerome McCarthy, William D. Perreault Jr. |
| 250 | _a11th ed. | ||
| 260 |
_aHomewood, IL : _bIrwin, _c1993. |
||
| 300 |
_axxii, 763, (30) p. : _bill. ; _c26 cm. |
||
| 490 | 1 |
_aThe Irwin series in marketing ; _v . |
|
| 504 | _aBibliography : p. 723-760 | ||
| 520 | 0 | _aBusiness | |
| 556 | _a1997-07-23 | ||
| 650 | 1 | 7 |
_aMarketing _2Spines |
| 700 | 1 | _aPerreault Jr., William D. | |
| 830 | 0 |
_aThe Irwin series in marketing; _v . |
|
| 999 |
_c11578 _d11578 |
||
| 526 | _bgm | ||