| 000 | 00733nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 00003769 | ||
| 008 | 110328s1998 ohua g 000 0 eng d | ||
| 020 |
_a0538876697 : _cTk.1699.15 |
||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 4 |
_a658.83 _219 |
| 100 | 1 | _aMcDaniel, Carl | |
| 245 | 0 | 0 |
_aMarketing research essentials / _cCarl McDaniel, Roger Gates |
| 250 | _a2nd ed. | ||
| 260 |
_aOhio : _bSouth-Western College Publishing, _c1998. |
||
| 300 |
_axxii, 462+ (28) p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 520 | 0 | _aBusiness | |
| 556 | _a1998-01-05 | ||
| 650 | 1 | 7 |
_aMarketing research _2Spines |
| 700 | 1 | _aGates, Roger | |
| 999 |
_c11979 _d11979 |
||
| 526 | _bmkt | ||