000 01005nam a2200301 a 4500
001 00010965
008 110328s2005 ii a g 000 0 eng d
020 _a0070598797 :
_cTK743.75
040 _aBD-DhIUB
_cBD-DhIUB
082 0 4 _a658.848
_219
100 1 _aCateora, Philip R
_9929
245 0 0 _aInternational Marketing /
_cPhilip R Cateora, John L Graham
250 _a12th
260 _aNew Delhi :
_bTata McGraw-Hill Publishing Company Limited,
_c2005.
300 _axxxiii, 697p. :
_billus ;
_c26 cm + 1 CD-ROM (4 3/4 in.)
490 1 _aMcGraw-Hill\Irwin Series in Marketing
504 _aIncludes bibliographical references and inexes
520 0 _aBusiness
556 _a2005\10\19
650 1 7 _aMarketing
_2Spines
_978
650 1 7 _aInternational trade
_2Spines
_9930
650 1 7 _aExport Marketing
_2Spines
_9931
700 1 _aGraham, John L
_9932
830 0 _aMcGraw-Hill\Irwin Series in Marketing
_9933
942 _2ddc
_cBK
_01
999 _c120
_d120
526 _bib