| 000 | 00882nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 00012825 | ||
| 008 | 110608s2006 nyua g b 001 0 eng | ||
| 020 | _a0072837861 (alk. paper) | ||
| 020 | _a9788130908632 | ||
| 020 | _a0070600910 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhIUB |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.2 _b.C635 2006 |
| 082 | 0 | 0 |
_a658.8/3 _222 |
| 100 | 1 | _aCooper, Donald R. | |
| 245 | 1 | 0 |
_aMarketing research / _cDonald R. Cooper, Pamela S. Schindler. |
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2006. |
||
| 300 |
_axix, 790 p. : _bill. ; _c28 cm. + _e1 CD-ROM (3 1/2 in.) |
||
| 440 | 4 | _aThe McGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references (p. 726-749) and indexes. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 | _aSchindler, Pamela S. | |
| 999 |
_c12825 _d12825 |
||
| 526 | _bmkt | ||