| 000 | 00704nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 00013041 | ||
| 005 | 20230823095059.0 | ||
| 008 | 120123s2012 maua b 001 0 eng | ||
| 020 | _a9780132167123 | ||
| 020 | _a0132167123 | ||
| 040 |
_aDLC _cBD-DhIUB |
||
| 050 | 0 | 0 |
_aHF5415 _b.K636 2012 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong. |
| 250 | _a14th ed. | ||
| 260 |
_aBoston : _bPearson Prentice Hall, _c2012. |
||
| 300 |
_axxiv, 613, [97] p. : _bcol. ill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aArmstrong, Gary _q(Gary M.) |
|
| 999 |
_c13135 _d13135 |
||
| 526 | _bmkt | ||