| 000 | 01388nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 00013576 | ||
| 005 | 20230823095456.0 | ||
| 008 | 121001s2011 pau 001 0 eng | ||
| 020 | _a9780749461935 | ||
| 020 | _a0749461934 | ||
| 020 | _a9780749461942 | ||
| 020 | _a0749461942 | ||
| 040 |
_aDLC _cBD-DhIUB |
||
| 082 | 0 | 0 |
_a658.802 _222 |
| 100 | 1 |
_aSmith, P. R. _q(Paul Russell), _d1957- |
|
| 245 | 1 | 0 |
_aMarketing communications : _bintegrating offline and online with social media / _cPR Smith & Ze Zook. |
| 250 | _a5th ed. | ||
| 260 |
_aPhiladelphia, PA : _bKogan Page, _c2011. |
||
| 300 |
_axviii, 483 p. ; _c25 cm. |
||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aNew marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aZook, Ze. | |
| 999 |
_c13618 _d13618 |
||
| 526 | _bmc | ||