| 000 | 00653nam a2200205 a 4500 | ||
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| 001 | 00013586 | ||
| 005 | 20230823095059.0 | ||
| 008 | 121001s2010 ii b 001 0 eng | ||
| 020 | _a0538828234 | ||
| 040 |
_aDLC _cBD-DhIUB |
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_a658.802 _222 |
| 100 | 1 |
_aShajahan, S. _92040 |
|
| 245 | 1 | 0 |
_aStrategic marketing : _btext and cases the Indian perspective / _cS Shajahan. |
| 260 |
_aNew Delhi: _bViva Books private ltd.., _cc2010. |
||
| 300 |
_axv, 400 p. : _bill. ; _c24 cm. + 1 CD-ROM (4 3/4 in.) |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _92041 |
|
| 942 |
_2ddc _cBK |
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| 999 |
_c13628 _d13628 |
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| 526 | _bmkt | ||