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| 001 | 00012338 | ||
| 008 | 110328s2008 ii a g 000 0 eng d | ||
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_a9788131719770 : _cTk.682.50 |
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_aBD-DhIUB _cBD-DhIUB |
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_a658 _219 |
| 100 | 1 | _aKeller, Kevin Lane | |
| 245 | 0 | 0 |
_aStrategic Brand Management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller |
| 250 | _a3rd ed. | ||
| 260 |
_aNew Delhi : _bPearson Education, _c2008. |
||
| 300 |
_a714p. : _billus ; _c25cm |
||
| 520 | 0 | _aBusiness | |
| 556 | _a2008\08\27 | ||
| 650 | 1 | 7 |
_aMnagement _2Spines |
| 650 | 1 | 7 |
_aBuilding _2Spines |
| 650 | 1 | 7 |
_aMeasurement _2Spines |
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_c1491 _d1491 |
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| 526 | _bib | ||