000 02759nam a2200337 a 4500
001 17510
005 20230823095100.0
008 140915s2014 njua b 001 0 eng d
020 _a9781118760833
020 _a1118760832
040 _aBD-DhIUB
_cBD-DhIUB
082 0 4 _a658.872
_223
100 1 _aWeber, Larry,
_eauthor.
245 1 4 _aThe digital marketer :
_bten new skills you must learn to stay relevant and customer-centric /
_cLarry Weber, Lisa Leslie Henderson.
264 1 _aHoboken, New Jersey :
_bWiley,
_c[2014]
300 _axiii, 354 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 317-344) and index.
505 0 _aThe 10 essential skills every marketer needs -- How organizations are adapting to the customer-centric era -- Build a successful marketing career (hint: standing still is extraordinarily risky) -- Design valuable customer experiences -- Find actionable insight in big data and marketing analytics -- Employ entrepreneurial thinking for discernment and agility -- Create a content experience strategy that delivers -- Engage customers via social communities -- Maximize marketing impact with converged media -- Drive sales with marketing automation -- Craft worthwhile loyalty and digital couponing programs -- Ignite customer-centricity everywhere.
520 _a"Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: the ins and outs of this brave new world of digital marketing; the specific techniques needed to achieve high customer engagement; the modern innovations that help you outperform the competition; the best targeting and positioning practices for today's digital era; how customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential."--
_cFrom publisher's description.
650 0 _aInternet marketing.
650 0 _aMarketing.
650 0 _aMarketing research.
650 7 _aInternet marketing.
_2fast
_0(OCoLC)fst00977272
650 7 _aMarketing.
_2fast
_0(OCoLC)fst01010167
650 7 _aMarketing research.
_2fast
_0(OCoLC)fst01010284
700 1 _aHenderson, Lisa Leslie,
_eauthor.
999 _c17513
_d17513
526 _bmkt