000 | 02759nam a2200337 a 4500 | ||
---|---|---|---|
001 | 17510 | ||
005 | 20230823095100.0 | ||
008 | 140915s2014 njua b 001 0 eng d | ||
020 | _a9781118760833 | ||
020 | _a1118760832 | ||
040 |
_aBD-DhIUB _cBD-DhIUB |
||
082 | 0 | 4 |
_a658.872 _223 |
100 | 1 |
_aWeber, Larry, _eauthor. |
|
245 | 1 | 4 |
_aThe digital marketer : _bten new skills you must learn to stay relevant and customer-centric / _cLarry Weber, Lisa Leslie Henderson. |
264 | 1 |
_aHoboken, New Jersey : _bWiley, _c[2014] |
|
300 |
_axiii, 354 pages : _billustrations ; _c24 cm |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
||
504 | _aIncludes bibliographical references (pages 317-344) and index. | ||
505 | 0 | _aThe 10 essential skills every marketer needs -- How organizations are adapting to the customer-centric era -- Build a successful marketing career (hint: standing still is extraordinarily risky) -- Design valuable customer experiences -- Find actionable insight in big data and marketing analytics -- Employ entrepreneurial thinking for discernment and agility -- Create a content experience strategy that delivers -- Engage customers via social communities -- Maximize marketing impact with converged media -- Drive sales with marketing automation -- Craft worthwhile loyalty and digital couponing programs -- Ignite customer-centricity everywhere. | |
520 |
_a"Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: the ins and outs of this brave new world of digital marketing; the specific techniques needed to achieve high customer engagement; the modern innovations that help you outperform the competition; the best targeting and positioning practices for today's digital era; how customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential."-- _cFrom publisher's description. |
||
650 | 0 | _aInternet marketing. | |
650 | 0 | _aMarketing. | |
650 | 0 | _aMarketing research. | |
650 | 7 |
_aInternet marketing. _2fast _0(OCoLC)fst00977272 |
|
650 | 7 |
_aMarketing. _2fast _0(OCoLC)fst01010167 |
|
650 | 7 |
_aMarketing research. _2fast _0(OCoLC)fst01010284 |
|
700 | 1 |
_aHenderson, Lisa Leslie, _eauthor. |
|
999 |
_c17513 _d17513 |
||
526 | _bmkt |