000			01061nam a2200253 a 4500
001			17769
005			20230823095100.0
008			170304s2013 nyua b 001 0 eng d
020			_a9781461436027
020			_a1461436028
040			_aBD-DhIUB _cBD-DhIUB
082	0	0	_a302.231 _223
100	1		_aGattiker, Urs E.
245	1	0	_aSocial media audit : _bmeasure for impact / _cUrs E. Gattiker.
260			_aNew York : _bSpringer, _cc2013.
300			_aix, 106 p. : _bill. ; _c23 cm.
490	0		_aSpringer Briefs in Computer Science
500			_aIncludes index.
500			_aIntroduction -- Cost analysis: idtentifying direct and indirect social media costs -- Preparing for the social media audit -- Scope and focus of the social media asudit -- Development and management of the process -- Governance, compliance and maintenance of the process -- Evaluating the process : quality assurance -- Continuous improvement -- Conclusions.
650		0	_aSocial media.
650		0	_aSocial media _xAuditing.
650		0	_aInternet marketing.
999			_c17770 _d17729
526			_bmkt