000 00722nam a2200241 a 4500
001 00012666
008 110328s2005 nyua g 000 0 eng d
020 _a0415966760 :
_cTk3500.00
040 _aBD-DhIUB
_cBD-DhIUB
082 0 4 _a659.1042
_219
100 1 _aLeiss,William [et. al.]
245 0 0 _aSocial Communication in Advertising :
_bconsumption in the mediated marketplace /
_c Leiss,William [et. al.]
250 _a3rd ed..
260 _aNew York :
_bRoutledge,
_c2005.
300 _ax, 683p.
520 0 _aCommunication
556 _a2010-04-19
650 1 7 _aAdvertising
_2Spines
650 1 7 _aSocial communication
_2Spines
650 2 7 _aMedia
_2Spines
999 _c1817
_d1817
526 _bmc