000			03719cam a2200601Ii 4500
001			ocn899007549
003			OCoLC
005			20230823095438.0
006			m o d
007			cr cn|||||||||
008			140807s2015 enka o 001 0 eng d
040			_aE7B _beng _erda _epn _cE7B _dOCLCO _dYDXCP _dCUS _dCOO _dDG1 _dOCLCF _dOCLCQ _dB24X7 _dDEBBG
019			_a961532990 _a962609231
020			_a9781118756256 _q(electronic bk.)
020			_a1118756258 _q(electronic bk.)
020			_a9781119176824 _q(electronic bk.)
020			_a1119176824 _q(electronic bk.)
020			_z9781118756317 _q(hardback)
020			_z1118756312
029	1		_aCHNEW _b000706709
029	1		_aNZ1 _b16094926
029	1		_aGBVCP _b836348265
029	1		_aAU@ _b000058373762
029	1		_aDEBBG _bBV043737964
035			_a(OCoLC)899007549 _z(OCoLC)961532990 _z(OCoLC)962609231
050		4	_aJF1525.M37 _bT46 2015eb
082	0	4	_a352.7/48 _223
049			_aMAIN
100	1		_aTemporal, Paul, _eauthor.
245	1	0	_aBranding for the public sector : _bcreating, building and managing brands people will value / _cDr. Paul Temporal.
264		1	_aChichester, West Sussex : _bWiley, _c2015.
300			_a1 online resource (290 pages) : _billustrations
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
500			_aIncludes index.
505	0		_aThe public sector and branding -- Public sector brand categories -- The nation brand effect and brand architecture -- Building a power public sector brand : visions, values, emotions and personalities -- Brand positioning -- Public sector brand management -- Brand communications strategy -- Brand engagement -- Tracking brand success -- The future of public sector branding.
520			_a"From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-sector groups operate. Consequently, the public sector is the next big growth area in branding, but few books address branding strategy specific for this sector. Branding for the Public Sector fills this gap with powerful and effective branding strategies backed by case studies and examples. Author Paul Temporal covers branding architecture, brand vision, market research, brand perception, brand engagement, brand communication, managing brand change, and much more. Additionally, he covers the future of public sector branding and how organisations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector"-- _cProvided by publisher.
588	0		_aPrint version record.
650		0	_aGovernment marketing.
650		0	_aGovernment publicity.
650		0	_aPublic relations and politics.
650		0	_aBranding (Marketing)
650		7	_aBranding (Marketing) _2fast _0(OCoLC)fst01743755
650		7	_aGovernment marketing. _2fast _0(OCoLC)fst00945431
650		7	_aGovernment publicity. _2fast _0(OCoLC)fst00945523
650		7	_aPublic relations and politics. _2fast _0(OCoLC)fst01082926
655		4	_aElectronic books.
776	0	8	_iPrint version: _aTemporal, Paul. _tBranding for the public sector. _dChichester, West Sussex : Wiley, 2015 _z9781118756317 _w(DLC) 2014022331 _w(OCoLC)850238459
856	4	0	_uhttp://dx.doi.org/10.1002/9781119176824 _zWiley Online Library
994			_a92 _bDG1
999			_c18422 _d18381
526			_bgsg