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007 cr |||||||||||
008 140416s2014 enk ob 001 0 eng
010 _a 2014015226
040 _aDLC
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019 _a881436127
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020 _a9781119208310
_q(electronic bk.)
020 _a1119208319
_q(electronic bk.)
020 _a9781118844410
_q(epub)
020 _a1118844416
_q(epub)
020 _a9781118898291
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020 _a111889829X
_q(pdf)
020 _a1306772532
020 _a9781306772532
020 _a1118844394
_q(hardcover)
020 _a9781118844397
_q(hardcover)
020 _z9781118844397
_q(hardback)
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035 _a(OCoLC)877078029
_z(OCoLC)881436127
_z(OCoLC)882243247
_z(OCoLC)890475359
_z(OCoLC)907481631
037 _a97B8B80B-1976-4992-A84E-880FDB0A9872
_bOverDrive, Inc.
_nhttp://www.overdrive.com
042 _apcc
050 0 0 _aHM851
072 7 _aBUS
_x002000
_2bisacsh
082 0 0 _a659.14/4
_223
084 _aBUS090010
_2bisacsh
084 _a85.10
_2bcl
049 _aMAIN
100 1 _aHolloman, Christer.
245 1 4 _aThe social media MBA guide to ROI :
_bhow to measure and improve your return on investment /
_cChrister Holloman.
264 1 _aChichester, West Sussex, United Kingdom :
_bJohn Wiley and Sons Ltd,
_c2014.
300 _a1 online resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
520 _a"The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a 'black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from 'Likes', 'Followers' and 'mentions' and towards pounds, euros and dollars"--
_cProvided by publisher.
504 _aIncludes bibliographical references and index.
588 0 _aPrint version record and CIP data provided by publisher.
505 0 _aStrategy -- Measure ROI by Platform. Facebook -- Twitter -- YouTube -- LinkedIn -- Google+ -- Pinterest -- Blogs --Tools. Choosing a supplier -- Popular measuring platforms -- Case Studies. O₂ -Customer service -- Sabre Hospitality Solutions- business development -- Makino- sales -- giffgaff- customer retention -- BRAVEday Insurance- communication -- Beats by Dr. Dre- viral campaign -- Safeguarding ROI.
650 0 _aSocial media
_xManagement.
650 0 _aRate of return.
650 7 _aBUSINESS & ECONOMICS
_xE-Commerce
_xInternet Marketing.
_2bisacsh
655 4 _aElectronic books.
655 0 _aElectronic books.
776 0 8 _iPrint version:
_aHolloman, Christer.
_tSocial media MBA guide to ROI.
_dHoboken : Wiley, [2014]
_z9781118844397
_w(DLC) 2014005244
_w(OCoLC)872707709
856 4 0 _uhttp://dx.doi.org/10.1002/9781119208310
_zWiley Online Library
994 _a92
_bDG1
999 _c21308
_d21267
526 _bfin