000 05681cam a2200829 i 4500
001 ocn881387969
003 OCoLC
005 20220701010948.0
006 m o d
007 cr |||||||||||
008 140611s2014 nyu ob 001 0 eng
010 _a 2014022935
040 _aDLC
_beng
_erda
_cDLC
_dYDX
_dN$T
_dEBLCP
_dIDEBK
_dE7B
_dYDXCP
_dOCLCF
_dDG1
_dUMI
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_dOCLCO
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_dOCLCO
_dDEBSZ
_dDEBBG
019 _a893436813
_a961576958
_a962610511
020 _a9781118938928 (epub)
020 _a1118938925 (epub)
020 _a9781118938935 (pdf)
020 _a1118938933 (pdf)
020 _z9781118867105 (hardback)
020 _a9781118936740
020 _a1118936744
020 _a1118867106
020 _a9781118867105
020 _a9781322024462
020 _a1322024464
029 1 _aCHBIS
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029 1 _aNZ1
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029 1 _aDEBBG
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029 1 _aDEBBG
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029 1 _aDEBBG
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029 1 _aDEBSZ
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029 1 _aDEBBG
_bBV043396897
035 _a(OCoLC)881387969
_z(OCoLC)893436813
_z(OCoLC)961576958
_z(OCoLC)962610511
037 _aCL0500000490
_bSafari Books Online
042 _apcc
050 0 0 _aHD30.23
072 7 _aBUS
_x082000
_2bisacsh
072 7 _aBUS
_x041000
_2bisacsh
072 7 _aBUS
_x042000
_2bisacsh
072 7 _aBUS
_x085000
_2bisacsh
082 0 0 _a658.4/013
_223
084 _aBUS019000
_2bisacsh
049 _aMAIN
100 1 _aCordoba, Alberto,
_d1958-
245 1 0 _aUnderstanding the predictive analytics lifecycle /
_cAlberto Cordoba.
264 1 _aHoboken, New Jersey :
_bWiley,
_c2014.
300 _a1 online resource.
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
490 1 _aWiley & SAS business series
520 _a"A high-level, informal look at the different stages of the predictive analytics cycleUnderstanding the Predictive Analytics Lifecycle covers each phase of the development of a predictive analytics initiative. Through the use of illuminating case studies across a range of industries that include banking, megaresorts, mobile operators, healthcare, manufacturing, and retail, the book successfully illustrates each phase of the predictive analytics cycle to create a playbook for future projects.Predictive business analytics involves a wide variety of inputs that include individuals' skills, technologies, tools, and processes. To create a successful analytics program or project to gain forward-looking insight into making business decisions and actions, all of these factors must properly align. The book focuses on developing new insights and understanding business performance based on extensive use of data, statistical and quantitative analysis, explanatory and predictive modeling, and fact-based management as input for human decisions. The book includes: An overview of all relevant phases: design, prepare, explore, model, communicate, and measure Coverage of the stages of the predictive analytics cycle across different industries and countries A chapter dedicated to each of the phases of the development of a predictive initiative A comprehensive overview of the entire analytic process lifecycle If you're an executive looking to understand the predictive analytics lifecycle, this is a must-read resource and reference guide"--
_cProvided by publisher.
520 _a"Covers each phase of the development of a predictive analytics initiative. Through the use of case studies across a range of industries that include banking, megaresorts, mobile operators, healthcare, manufacturing, and retail, the book illustrates each phase of the predictive analytics cycle to create a playbook for future projects"--
_cProvided by publisher.
504 _aIncludes bibliographical references and index.
500 _aMachine generated contents note: Foreword Preface Acknowledgments Chapter 1 Problem Identification and Definition Importance of Clear Business Objectives Office Politics Note Chapter 2 Design and Build The Managing Phase The Planning Phase The Delivery Phase Notes Chapter 3 Data Acquisition Data: the Fuel for Analytics A Data Scientist's Job Notes Chapter 4 Exploration and Reporting Visualization Cloud Reporting Chapter 5 Modeling Churn Model Risk Scoring Model Notes Chapter 6 Actionable Analytics Digital Asset Management Social Media Chapter 7 Feedback What the Different Software Components Should Do Note Conclusion Appendix: Useful Questions Bibliography About the Author Index .
588 _aDescription based on print version record and CIP data provided by publisher.
505 0 _aProblem identification and definition -- Design and build -- Data acquisition -- Exploration and reporting -- Modeling -- Actionable analytics -- Feedback.
650 0 _aDecision making
_xStatistical methods.
650 0 _aForecasting
_xMathematical models.
650 0 _aBusiness planning.
650 7 _aBUSINESS & ECONOMICS / Decision-Making & Problem Solving.
_2bisacsh
650 7 _aBusiness planning.
_2fast
_0(OCoLC)fst00842819
650 7 _aDecision making
_xStatistical methods.
_2fast
_0(OCoLC)fst00889068
650 7 _aForecasting
_xMathematical models.
_2fast
_0(OCoLC)fst00931728
655 4 _aElectronic books.
655 0 _aElectronic books.
776 0 8 _iPrint version:
_aCordoba, Alberto, 1958-
_tUnderstanding the predictive analytics lifecycle
_dHoboken, New Jersey : Wiley, 2014
_z9781118867105
_w(DLC) 2014013347
830 0 _aWiley and SAS business series.
856 4 0 _uhttp://dx.doi.org/10.1002/9781118936740
_zWiley Online Library
994 _a92
_bDG1
999 _c21489
_d21448