| 000 | 02830cam a2200685La 4500 | ||
|---|---|---|---|
| 001 | ocn774281378 | ||
| 003 | OCoLC | ||
| 005 | 20230823095104.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 110817s2012 njua ob 001 0 eng d | ||
| 040 |
_aE7B _beng _epn _cE7B _dCDX _dN$T _dOCLCQ _dOCLCF _dOCLCQ _dYDXCP _dDKU _dIDEBK _dDEBBG _dDG1 _dOCLCQ _dCOO _dOCLCQ _dAZK |
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| 019 |
_a776537483 _a961487651 _a962623277 |
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| 020 |
_a9781119961185 _q(electronic bk.) |
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| 020 |
_a1119961181 _q(electronic bk.) |
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| 020 |
_a9781119208150 _q(electronic bk.) |
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| 020 |
_a1119208157 _q(electronic bk.) |
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| 020 |
_a1119953316 _q(hardback) |
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| 020 |
_a9781119953319 _q(hardback) |
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| 020 |
_z9781119953319 _q(hardback) |
||
| 024 | 8 | _a9786613337757 | |
| 029 | 1 |
_aCHNEW _b000604743 |
|
| 029 | 1 |
_aDEBBG _bBV040783350 |
|
| 029 | 1 |
_aDEBBG _bBV041904770 |
|
| 029 | 1 |
_aDEBBG _bBV042740182 |
|
| 029 | 1 |
_aDKDLA _b820120-katalog:000600084 |
|
| 029 | 1 |
_aNZ1 _b14976104 |
|
| 029 | 1 |
_aDEBBG _bBV043394058 |
|
| 035 |
_a(OCoLC)774281378 _z(OCoLC)776537483 _z(OCoLC)961487651 _z(OCoLC)962623277 |
||
| 037 |
_a333775 _bMIL |
||
| 050 | 4 |
_aHF5415.127 _b.B57 2012eb |
|
| 072 | 7 |
_aBUS _x094000 _2bisacsh |
|
| 082 | 0 | 4 |
_a658.8/02 _223 |
| 049 | _aMAIN | ||
| 100 | 1 | _aBird, Andy. | |
| 245 | 1 | 4 |
_aThe growth drivers : _bthe definitive guide to building marketing capabilities / _cAndy Bird and Mhairi McEwan. |
| 260 |
_aHoboken, N.J. : _bWiley, _c2012. |
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| 300 |
_a1 online resource (xxi, 294 pages) : _billustrations |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 347 |
_adata file _2rda |
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| 380 | _aBibliography | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _apt. 1. Understanding the growth drivers -- pt. 2. How to transform marketing capabilities to drive growth -- pt. 3. Sustaining growth in practice. | |
| 520 |
_a"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"-- _cProvided by publisher. |
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| 650 | 0 | _aMarket segmentation. | |
| 650 | 0 | _aEconomic development. | |
| 650 | 0 | _aInvestments. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS _xGreen Business. _2bisacsh |
|
| 650 | 7 |
_aEconomic development. _2fast _0(OCoLC)fst00901785 |
|
| 650 | 7 |
_aInvestments. _2fast _0(OCoLC)fst00978234 |
|
| 650 | 7 |
_aMarket segmentation. _2fast _0(OCoLC)fst01010139 |
|
| 655 | 4 | _aElectronic books. | |
| 700 | 1 | _aMcEwan, Mhairi. | |
| 776 | 0 | 8 |
_iPrint version: _aBird, Andy. _tGrowth drivers. _dHoboken, N.J. : Wiley, 2012 _w(DLC) 2011034158 |
| 856 | 4 | 0 |
_uhttp://dx.doi.org/10.1002/9781119208150 _zWiley Online Library |
| 994 |
_a92 _bDG1 |
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| 999 |
_c21623 _d21582 |
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| 526 | _bmkt | ||