000 | 00672nam a2200229 a 4500 | ||
---|---|---|---|
001 | 22548 | ||
005 | 20240603020002.0 | ||
008 | 180521s1986 nyua b 001 0 eng | ||
020 | _a0029191807 | ||
020 | _a0029190908 (pbk.) | ||
040 |
_aBD-DhIUB _cBD-DhIUB |
||
082 | 0 | 0 |
_a658.8 _222 |
100 | 1 |
_aLevitt, Theodore, _d1925-2006. |
|
245 | 1 | 4 |
_aThe marketing imagination / _cTheodore Levitt. |
250 | _aNew, expanded ed. | ||
260 |
_aNew York : _bFree Press ; _aLondon : _bCollier Macmillan, _cc1986. |
||
300 |
_axxv, 238 p. : _bill. ; _c25 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aMarketing. | |
999 |
_c22566 _d22525 |
||
942 | 0 | 0 | _02 |
526 | _bmkt |