000			01786nam a2200277 a 4500
001			23334
005			20230823095105.0
008			181203s2007 maua g 000 0 eng d
020			_a9780618785919
020			_a0618785914
040			_aBD-DhIUB _cBD-DhIUB
082	0	0	_a658.8 _222
100	1		_aLevinson, Jay Conrad.
245	1	0	_aGuerrilla marketing : _beasy and inexpensive strategies for making big profits from your small business / _cJay Conrad Levinson ; with Jeannie Levinson and Amy Levinson.
250			_a4th ed., Completely updated and expanded ed.
260			_aBoston : _bHoughton Mifflin, _c2007.
300			_axii, 368 p. ; _c23 cm.
504			_aIncludes bibliographical references (p. [343]-356) and index.
505	0		_aThe guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index.
650		0	_aMarketing.
650		0	_aSmall business _xManagement.
650		0	_aAdvertising.
700	1		_aLevinson, Jeannie.
700	1		_aLevinson, Amy.
999			_c23334 _d23293
526			_bmkt