000 00713nam a2200241 a 4500
001 00009237
008 110328s2003 ii a g 000 0 eng d
020 _a8175542330 :
_cTK.1942.50
040 _aBD-Dh-IUB
_cBD-Dh-IUB
082 0 4 _a658.8
_219
100 1 _aSmith, P R
245 0 0 _aMarketing Communications :
_ban integrated approach /
_cP R Smith, Jonathan Taylor
250 _a3rd ed.
260 _aNew Delhi :
_bKogan Page India Private Limited,
_c2003.
300 _axvi,640p. :
_billus ;
_c25cm
520 0 _aBusiness
556 _a01\07\04
650 1 7 _aMarketing
_2Spines
650 1 7 _aCommunications
_2Spines
700 1 _aTaylor, Jonathan
999 _c2354
_d2354
526 _bmc