| 000 | 00924nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 23629 | ||
| 005 | 20230823095105.0 | ||
| 008 | 190529s2014 nyu b 001 0 eng | ||
| 020 | _a9781107049352 (hardback) | ||
| 020 | _a9781107627420 (pbk.) | ||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 0 |
_a658.872 _223 |
| 100 | 1 | _aNg, Irene C. L. | |
| 245 | 1 | 0 |
_aCreating new markets in the digital economy : _bvalue and worth / _cIrene C.L. Ng. |
| 264 | 1 |
_aNew York : _bCambridge University Press, _c[2014] |
|
| 300 |
_axx, 238 pages ; _c23 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aInformation technology _xEconomic aspects. |
|
| 650 | 0 |
_aTechnological innovations _xEconomic aspects. |
|
| 650 | 0 | _aNew products. | |
| 650 | 0 | _aValue. | |
| 650 | 0 | _aMarketing research. | |
| 999 |
_c23641 _d23600 |
||
| 526 | _bmkt | ||