000 00747nam a2200253 a 4500
001 00009293
008 110328s2003 maua g 000 0 eng d
020 _a0071199144 :
_cTK.1606.50
040 _aBD-Dh-IUB
_cBD-Dh-IUB
082 0 4 _a658.8
_219
100 1 _aZeithaml, Valarie A
245 0 0 _aServices Marketing :
_bintegrating customer Focus Across the firm /
_cValarie A Zeithaml, Mary Jo Bitner
250 _a3rd ed.
260 _aBoston :
_bMcGraw Hill\Irwin,
_c2003.
300 _axx,668p. :
_billus ;
_c25cm
520 0 _aBusiness
556 _a01\14\04
650 1 7 _aMarketing
_2Spines
650 1 7 _aServices industries
_2Spines
700 1 _aBitner, Mary Jo
999 _c2409
_d2409
526 _bib
942 0 0 _02