000 00890nam\a2200277\a\4500
001 27143
005 20230409114916.0
008 230409s2013 enk 000 0 eng
020 _a9781451686586
020 _z9781471111716 (ebook)
040 _aDLC
_cDLC
_erda
_dBD-DhIUB
082 0 0 _a658.8342
_223
_bB4966c
100 1 _aBerger, Jonah.
245 1 0 _aContagious :
_bwhy things catch on /
_cJonah Berger.
250 _a1st ed
260 _aNew York:
_bSimon & Schuster Paperbacks,
_c2013
300 _aviii, 244 pages ;
_c24 cm
504 _aIncludes bibliographical references and index.
526 _aSBE
_bmkt
_lREF
650 0 _aNew products.
650 0 _aConsumer behavior.
650 0 _aPopularity
_xEconomic aspects.
906 _a7
_bcbc
_corigres
_d3
_encip
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c27143
_d27102