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| 008 | 110328s2000 ilua g 000 0 eng d | ||
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_a302.6 _219 |
| 100 | 1 | _aSchultz, Don E. | |
| 245 | 0 | 0 |
_aStrategic brand communication campaigns / _cDon E. Schultz, Beth E. Barnes |
| 250 | _a1st ed. | ||
| 260 |
_aIllinois : _bNTC Business Books, _c2000. |
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| 300 |
_axxii, 378 p. : _bill. ; _c24 cm. |
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| 520 | 0 | _aCommunication | |
| 556 | _a2001-04-16 | ||
| 650 | 1 | 7 |
_aCommunications _2Spines |
| 700 | 1 | _aBarnes, Beth E. | |
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