000			01759cam a2200265 i 4500
001			54343
003			BD-DhIUB
005			20230914141214.0
008			150126s2015 miu b 001 0 eng
020			_a9780472072521 (hardback)
020			_a9780472052523 (paperback)
040			_cBD-DhIUB
082	0	0	_223 _a302.231 _bH1741
245	0	0	_aHallyu 2.0 : _bthe Korean wave in the age of social media / _cedited by Sangjoon Lee and Abe Mark Nornes.
264		1	_aAnn Arbor : _bUniversity of Michigan Press, _cc2015.
300			_a268 p. ; _c23 cm.
490	0		_aPerspectives on contemporary Korea
504			_aIncludes bibliographical references and index.
520			_a"Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu's impact on Korea's national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu's propagation. Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon"-- _cProvided by publisher.
650		0	_aSocial media _zKorea (South)
650		0	_aPopular culture _zKorea (South)
700	1		_aLee, Sangjoon, _eeditor.
700	1		_aNornes, Mark Abe, _eeditor.
942			_2ddc _cBK _n0
999			_c54343 _d54302