| 000 | 00981nam\a2200289\a\4500 | ||
|---|---|---|---|
| 001 | 57916 | ||
| 005 | 20260728110231.0 | ||
| 008 | 260728s2026 njua b 001 0 eng | ||
| 020 | _a9781292462714 | ||
| 020 | _a9780135524800 | ||
| 040 |
_aDLC _cDLC _dBD-DhIUB |
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| 082 | 0 | 0 |
_a658.8 _223 _bK874m |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler. |
| 250 | _a17th ed. (Global edition) | ||
| 260 |
_aUK: _bPearson Education Limited, _c2026 |
||
| 300 |
_a551 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 526 |
_aPHR _bphr _lPHAR |
||
| 541 | _aTRIM | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 |
_aKeller, Kevin Lane, _d1956- _92346 |
||
| 700 |
_aChernev, Alexander _97261 |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c57916 _d58090 |
||